The Vegetarian Butcher, a Dutch brand and Unilever subsidiary founded by Jaap Korteweg in 2007, inspires chefs worldwide to embrace plant-based ingredients and eliminate animals from our diets. At the “Plant-Based Love” Food Mart in Hysan Place, we showcase the versatility of their plant-based meat, featuring exclusive dishes from five restaurant partners. In collaboration with WWF HK, we actively promote the “Green Love” movement, while the sale of “New Meat Coin” adds an eco-significant element. Beyond a single meal, the brand aims to make vegetarianism a lasting lifestyle choice by incorporating signature dishes into regular menus at various locations.

Created at Sunny Idea