SC partners with HK Disneyland's “The World of Frozen” in a campaign featuring Anson Kong (AK) from MIRROR. Leveraging AK’s warm-hearted personality, the campaign aligns with the enchanting Frozen world and the bank's image. This strategic partnership deepens connections with Marathon Savings Account (MSA) holders, Frozen fans, and AK’s dedicated following, generating significant attention for SC.

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Created at Leo Burnett 
Social & Event Video MSL