Move Free launched its innovative UCII® product, designed to support joint cartilage repair, with a vibrant campaign featuring celebrity Tony Hung as the brand ambassador. Tony’s sporty, energetic image perfectly reflects the product’s active lifestyle ethos. To introduce the novel UCII® concept, we created a dynamic video campaign with the memorable opening taglines “You See” and “UC” to enhance audience recall. The visuals highlight UCII®’s benefits through Tony’s energetic performance, aligning with Move Free’s mission to promote mobility and vitality.

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Created at Giraffe Hong Kong