L'Occitane upgraded their Immortelle Overnight Reset Oil-in-Serum and collaborated with celebrity brand ambassador 193 from Error for a relaunch campaign. The campaign focused on highlighting 193's stylish persona, creating unique and memorable content that differentiated itself from other advertisements featuring the idol. This approach not only attracted the audience’s attention but also enhanced the credibility of 193's testimonial about the product's ability to address “skincare errors”.

Created at Sunny Idea