Kotex unveils the upgraded “Herbal Soft“ antibacterial formula, providing all-day comfort and protection for women. To promote the upgraded formula, we have launched an immersive pop-up exhibition at K11 Art Mall that invites visitors to embark on a journey to the enchanting Herbal Fairyland. Through sensory experiences and a fairy-inspired setting, the campaign highlights the herbal, natural, and protective qualities of the products, promoting a refreshing and bacteria-free experience while empowering women and reshaping the conversation around feminine care.

#activation #event

Created at Sunny Idea 
PR Shot Client (Kotex HK)