Häagen-Dazs launched a vibrant summer campaign for three new fruity stickbar flavors—Cantaloupe Melon, Mango & Cream, and Raspberry—inviting consumers to take a “Bite into Freshness." We created a bold visual series with a playful pink aesthetic, showcasing the stickbars’ juicy textures and vibrant fruit imagery to spark joy and refreshment, aligning with Häagen-Dazs’ "Don't Hold Back" philosophy of savoring life’s indulgent moments.

Created at Sunny Idea