In response to the growing prevalence of hair loss and thinning among younger age groups, 50 Megumi is expanding its target audience beyond older women and mothers. To convey the importance of early hair care investment, the brand has chosen Charlene Choi as its ambassador. With Charlene’s charisma, we showcase the product's efficacy and precious ingredients, providing a simple daily regimen for the audience, and redefining the standards of hair care. We aim to inspire a new generation to nurture their hair with 50 Megumi.

Created at Sunny Idea